‘Win-win’ is one of the Lao-Tzu ideologies that emphasize the spirit of dialogue and agreement, and has a more comprehensive and positive meaning than co-existence or symbiosis, which are concepts derived from ecology. Many people, including futurists, expect that the principle of coexistence will serve as a guideline for turning the human history of the last century, which was a series of conflicts and confrontations, into a period of harmony.
Recently, not only harmony in fields such as humans and nature, East and West, religion and religion through ‘win-win’, but also win-win growth between large corporations and small and medium-sized business partners, which form the basis of the national economic system, has become a big topic. This is because, in the era of global competition, the competitiveness of large corporations comes from the competitiveness of partner companies’ networks.
As a result, large domestic companies, like foreign advanced companies, recognize SMEs as ‘partners’ for win-win growth, and are planning and implementing various win-win growth programs such as finance, technology, quality, and R&D to strengthen their competitiveness.
As I support SMEs with green management consulting and experience the low level of awareness of green management of SMEs in the field, I judge that the win-win program for large and small businesses in the green field is still in its infancy. This is because most SMEs have not been included in direct regulation such as the greenhouse gas and energy target management system, and only some export-oriented SMEs are only required to disclose information related to green.
However, it seems difficult to deny the fact that regulations in the green field facing large corporations and the level of demand from stakeholders are continuously increasing, and that various types of burden will be directly or indirectly passed on to small and medium-sized business partners. Therefore, the win-win programs of large corporations are more meaningful to SMEs in the blind spot of green management.
Some large companies participate in pilot projects to reduce greenhouse gas emissions with some partner companies using the government program as part of a win-win program for large and small businesses in the green field, or consulting such as building an inventory using internal and external experts is providing However, it is not a welcome thing for small and medium-sized enterprises (SMEs) with relatively poor business environments to participate in such programs. This is because a lack of awareness about green management and the burden of time and manpower input involved in participating in the program are approaching.
In the green field, if a large company wants true win-win, it is necessary to present a more radical “sustainable win-win growth strategy” in consideration of the reality of partner companies. It is necessary to build a system in which the values that SMEs value can have a real impact on the management of SMEs rather than just participating in a one-time pilot project limited to a small number of companies.
In the case of a parent conglomerate, it provided free green consulting (inventory building, energy reduction strategy consulting) to its suppliers and established a policy to grant additional points to suppliers who have adopted green management in purchasing evaluation. This is considered to be a good case of giving SMEs the justification for green management, and it is possible to introduce various policies depending on the business environment.
It seems unrealistic to appeal the necessity of green management to conscious altruism to small and medium-sized enterprises (SMEs) that are relatively weak in the blind spot of green management. And now, which is still in its infancy, it is time for large corporations to actively focus on creating a strategy that can integrate green management into the overall management of SMEs.